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Privacy Policy

Last updated: July 25, 2025

This Privacy Policy describes how beyondthehedge.ca (“BTH MarTech Consulting”, “we”, “us”, or “our”) collects, uses, and discloses personal information when you visit or interact with our website https://beyondthehedge.ca (the “Site”), submit a contact form, or otherwise engage with our services (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site or provide your personal information.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with an updated “Last updated” date.

2. Information We Collect

a. Information You Provide Directly

When you use our Site—such as submitting a contact form or signing up for communications—we may collect the following personal information:

  • Name
  • Business email address
  • Phone number (if provided)
  • Company name
  • Any other information you choose to share in your message

 

Providing this information is voluntary, but necessary to respond to your inquiries or provide relevant services.

b. Information Collected Automatically
We may collect certain information automatically when you visit the Site (“Usage Data”) using cookies or similar technologies. This may include:

  • IP address
  • Browser type and version
  • Device type
  • Pages viewed and time spent
  • Referring website or link
  • General location data (based on IP)

We use this data to understand how visitors interact with the Site and to improve our content, performance, and security.

c. Information from Third Parties

We may receive data from service providers, such as analytics platforms (e.g., Google Analytics), that help us understand user engagement. In the future, we may also use customer relationship platforms like HubSpot, which may process and store user-provided data on our behalf.

3. How We Use Personal Information

We use personal information for the following purposes:

  • Responding to Inquiries: To contact you regarding your request or message submitted through the Site
  • Providing and Improving Services: To operate, maintain, and improve our website and business services
  • Analytics: To evaluate the performance of our website and understand user behavior
  • Marketing Communications: To send information or updates about beyondthehedge.ca, where permitted by applicable law (you may opt out at any time).
  • Security and Compliance: To detect and prevent fraud or abuse and comply with legal obligations

Our legal bases for processing your personal information may include your consent, our legitimate business interests, or the need to fulfill a contractual obligation.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience and analyze website traffic. These may be set by beyondthehedge.ca or by third-party services like Google Analytics.

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of the Site.

5. How We Share Personal Information

We do not sell your personal information. However, we may share information with trusted third parties in the following circumstances:

  • Service Providers: With companies that support our website and business operations (e.g., web hosting, analytics, CRM)
  • Legal Requirements: When required to comply with legal processes, enforce our rights, or protect against misuse
  • Business Transfers: In connection with a potential or actual sale, merger, or acquisition of all or part of our business
  • With Your Consent: If you direct us to share your information or opt in to certain communications

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law or regulation.

7. Security

We take reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure. Please avoid sharing sensitive information through unencrypted channels.

8. Third-Party Links

Our Site may contain links to third-party websites or services. This Privacy Policy does not apply to those external sites, and we are not responsible for their content or practices. We recommend reviewing the privacy policies of any third-party sites you visit.

9. Children’s Privacy

Our Services are intended for use by business professionals. We do not knowingly collect or process personal information from individuals under the age of 16.

10. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, you can contact us.